10 Comments
User's avatar
Kelly Montez's avatar

Well said, Heather!

Heather Elder's avatar

It takes one to know one. :). Thank you Kelly!

Travis Pomposello's avatar

Having been on the buyer side for decades, I can tell you the booking mindset is exactly what kills equity. I enjoyed the read.

Heather Elder's avatar

Thank you for commenting!!!

The Watchmaker's Daughter's avatar

This is such a great piece, Heather!

Heather Elder's avatar

Thank you!!!!

Dalton Johnson's avatar

great insights for the unrepped. I've talked with many reps (even had a call with one yesterday) but the timing has never really felt right. I've never really felt that collab coming to the table. Maybe that's on me 🤷‍♂️ anyways, thank you for sharing

Heather Elder's avatar

I really appreciate you sharing that.

And I don’t think that’s “on you.” Timing and alignment matter more than anything in these relationships. If it doesn’t feel like a real collaboration from the start, it’s usually not the right fit yet.

It has to feel mutual. Not just someone offering something, but something being built together.

And sometimes that just takes time.

Dalton Johnson's avatar

let me know where to submit my therapy payment LOL a decade into the career, I'm quite happy with how it is going, but I've always wondered what it would look like as a team.

again, thanks for all you do for the industry!

Heather Elder's avatar

Ha ha! If only I could charge for therapy. :). I hope your find your match some day! And, you are welcome!!